urban development
Events as City Branding Opportunity: 4 Things Small Cities Need to Avoid
TPBO -
Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
Dominic Medway on City Marketing and the Future of Town Centres in the UK
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Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
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Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.
Irina Shafranskaya on City Happiness and Place Branding in Russia
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Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
4 Things Australia Can Teach Asia in City Branding – And Vice Versa
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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Charles Landry on City Brands, Creative Cities and the Urban Age
TPBO -
Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.