Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
Daniel Valverde on Costa Rica’s Country Branding Strategy
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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