Case Studies
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
TPBO -
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
How to Develop a City Branding Strategy: Example Cork, Ireland
TPBO -
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.