- Introducing: World's Best in Place Branding -spot_img
City Showcases

Lublin: Poland’s Hub of Culture and Innovation

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Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
City Showcases

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

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Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
City Showcases

Barcelona: The Catalonian Capital of Culture and Innovation

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
- Place Brand Leaders 2024 Yearbook -spot_img

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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