Athens – City Performance, Brand Strength and Reputation

Athens embodies a harmonious blend of ancient architecture, rich cultural heritage, and modern transformation. The Greek capital has endured challenging times, including financial crises, wildfires, and the pandemic. However, a new era of investment and sustainable development is attracting tourists, businesses, and digital nomads alike.

But how does Athens perform in terms of economic and sustainability performance, city brand strength, and reputation, according to leading rankings and indices?

Let’s explore:

• Economic competitiveness and financial performance
• City brand strength and global reputation
• Livability: appeal for talent, locals, visitors

Athens’ Competitiveness and Financial Performance

The Global Financial Centres Index 35 ranks Athens 105^th, with only a slight decrease in nine positions. In FinTech, it is ranked 99^th, though among the top Eastern European & Central Asian Financial Centres In GFCI 35. The ranking indicates a Reputational Disadvantage, suggesting that Athens could benefit from stronger marketing efforts.

Athens saw a significant improvement in 2thinknow’s Innovation Cities Index 2022-2023, leaping an astounding 158 places to rank 66^th, now between Basel (65^th) and Sacramento (67^th). This remarkable rise highlights Athens’s growing role as an innovation hub.

City Brand Strength and Reputation

Resonance‘s 2024 World’s Best Cities Report places Athens 48^th, between Tel Aviv (47^th) and Frankfurt (49^th). Despite facing setbacks such as a financial crisis and the pandemic, Athens managed to rise five positions since 2023. The city continues to renew itself and be attractive to tourists and digital nomads, ranking 27^th for Sights & Landmarks, 19^th for Shopping, and 22^nd for Nightlife.

Brand Finance’s City Index 2023 positions Athens 55^th, between Shanghai (54^th) and Lyon (56^th), reflecting its solid brand strength on the global stage.

Livability: Appeal for Talent, Locals, Visitors

The Mercer Quality of Living City Ranking places Athens 94^th, between Riga (93^rd) and Busan (95^th). Despite being lower on the list, the Mercer Cost of Living Ranking places the city 97^th, indicating that Athens provides a good balance between cost and quality of living.

In the Best Urban Cities for Digital Nomads ranking by Spot a Home, Athens is ranked 50^th, between Oslo and Abu Dhabi. The city scores highly in Average Rental Cost for a 1-Bedroom Apartment and Quality of Coworking Spaces, but particularly poorly in Startup Score and Internet Speed.

The Arcadis Sustainability City Index 2022 ranks Athens 69th, with pillar rankings of: Planet 64^th, People 50^th, Profit 80^th. The city should focus on economic development and improving business infrastructure to increase its appeal to businesses and digital nomads.

In 2024, the Times Higher Education ranking placed the National and Kapodistrian University of Athens in the 501-600^th bracket, ranking highly in Research Quality and Industry. The National Technical University of Athens features in the 601-800^th bracket. The QS World University ranking positions the National and Kapodistrian University of Athens 444^th, and the National Technical University of Athens has risen to 347th.

Last updated in June 2024. More city profiles here.

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