Barcelona City Performance, Brand Image and Reputation

Barcelona is one of Europe’s most visited cities, thanks to its architecture, history and good climate. However, it is also a city that is suffering from its own success as a tourist destination, as protests against overtourism, Airbnb and tourist apartments have shown. What do the different city rankings say about Barcelona’s success?

Let's take a closer look at:

  • Barcelona and sustainability;
  • The city's attractiveness for talent, businesses, investors;
  • How attractive for digital nomads?
  • Barcelona city reputation;
  • Innovation and creativity potential;
  • Global influence of Barcelona.

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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