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The Place Brand Observer
Barcelona is one of Europe’s most visited cities, thanks to its architecture, history and good climate. However, it is also a city that is suffering from its own success as a tourist destination, as protests against overtourism, Airbnb and tourist apartments have shown. What do the different city rankings say about Barcelona’s success?
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With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.
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