Buenos Aires – City Performance, Brand Strength and Reputation

Buenos Aires, Argentina‘s capital and South America’s most visited city, is widely loved by artists and foreign visitors thanks to its multicultural agenda, street art, and gastronomy. But how well does it perform in rankings that study the capacity of cities to attract talent and investment? Is the city government doing a good job to protect the natural environment? How good is life quality in Buenos Aires and how attractive for talent, visitors, locals?

Let’s take a closer look at:

• Economic competitiveness and financial performance
• City brand strength and global reputation
• Livability: Buenos Aires appealing for talent, visitors, and locals?

Economic Competitiveness and Financial Performance

The Global Financial Centres Index 34 ranks Buenos Aires an improvable 121^st.

According to 2thinknow’s Innovation Cities Index 2022-2023, it ranks 62^nd, an impressive jump of 109 positions from the previous ranking. The city now sits between Mexico City (61^st) and Perth (63^rd).

City Brand Strength and Reputation

According to Brand Finance’s City Index 2023, Buenos Aires ranks 79^th globally, comparable with Riyadh (78^th) and Izmir (80^th).

Resonance’s 2023 World’s Best Cities Report ranks Buenos Aires 55^th, scoring 8^th in Culture and 12^th in Museums. It currently sits between Miami (54^th) and Hamburg (56^th).

Kearney’s 2023 Global Cities Report ranks Buenos Aires a strong 22^nd, improving three positions from the previous ranking. It currently sits between Moscow (21^st) and Dubai (23^rd). Moreover, the city ranks 115^th in the Global Cities Outlook, a drop of 27 positions since the previous ranking.

The Global Power City Index ranks Buenos Aires 44^th. In terms of function-specific performance, the city ranks 46^th in Economy, 45^th in R&D, 14^th in Cultural Interaction, 34^th in Livability, 31^st in Environment, and 48^th in Accessibility. Buenos Aires ranks 6^th in Nightlife Options, and 5^th for Number of Retail Shops. Lastly, it performs best in terms of appeal to visitors (tourism – 21^st), 42^nd among Highly-skilled Workers, 46^th among Corporate Executives, and 32^nd among its Residents.

How Attractive to Live, Work, and Study?

The Mercer Quality of Living City Ranking places Buenos Aires 100^th, sitting between Krakow (99^th) and Kaohsiung (101^st). The same company’s Cost of Living Ranking puts Buenos Aires 45^th, jumping 69 positions from the previous ranking. It now sits behind San Juan (54^th), and above The Hague (56^th).

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Buenos Aires ranks 23^rd out of 56 global cities, attesting its considerable appeal among location-flexible talent. It currently sits between Vienna (22^nd) and Chicago (24^th).

Urban Sustainability

The Arcadis Sustainability City Index 2022 ranks it 82^nd overall with much room for improvement, sitting between Lima (81^st) and Jakarta (83^rd): Planet 62^nd, People 84^th, Profit 84^th.

Last updated in January 2024. More city benchmarking insights, profiles, and reports in our City Observatory.

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Disclaimer: The information provided in this article offers a general overview of Buenos Aires’ economic and cultural landscape for comparative purposes over time. While we strive for accuracy and completeness, we are not responsible for any errors or omissions. The data is presented ‘as is’ without any warranty. Users should verify the information before relying on it for decision-making purposes.