Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns

Editorial Team -
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
Insights & Advice

Measuring Place Branding Success: Challenges

Editorial Team -
Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...
Insights & Advice

Place Branding Accountability: Why and How to Measure Success

Editorial Team -
Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
Insights & Advice

Anholt-Ipsos City Brands Index 2020: Key Insights

Editorial Team -
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Insights & Advice

How to Communicate Clearly in Times of Crisis: Günter Soydanbay

Editorial Team -
How to communicate clearly in times of crisis? The Canadian psychologist and brand strategist Gunter Soydanbay explains in the Adapt Inc. Places podcast, hosted by Aleks Vladimirov.
Insights & Advice

Why Invest in Place Branding – How Useful Is It?

Editorial Team -
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
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