Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Place Branding Accountability: Why and How to Measure Success

Editorial Team -
Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
Insights & Advice

Anholt-Ipsos City Brands Index 2020: Key Insights

Editorial Team -
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Insights & Advice

How to Communicate Clearly in Times of Crisis: Günter Soydanbay

Editorial Team -
How to communicate clearly in times of crisis? The Canadian psychologist and brand strategist Gunter Soydanbay explains in the Adapt Inc. Places podcast, hosted by Aleks Vladimirov.
Insights & Advice

Why Invest in Place Branding – How Useful Is It?

Editorial Team -
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
Insights & Advice

Place Rankings and Perception Surveys: How Credible, How Useful?

Editorial Team -
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Insights & Advice

Climate Emergency: How Place Branding Strategies Can Help to Address It

Editorial Team -
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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