Insights & Advice

Is Country Branding A Waste of Money?

Is country branding a waste of taxpayers' money? Yes, if it's reduced to paid media advertising campaigns, argues Robert Govers. Here's how to do it better.

How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?

How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.

How Many Place Branding Projects Fail, And Why? Expert Panel Answers

How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.

Populism: How Does It Impact Place Brand Equity?

Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.

Climate Emergency: What Does It Mean For Place Branding?

Guest post by Malcolm Allan Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...

How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.

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