Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Is Country Branding A Waste of Money?
How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?
How Many Place Branding Projects Fail, And Why? Expert Panel Answers
Populism: How Does It Impact Place Brand Equity?
Climate Emergency: What Does It Mean For Place Branding?
How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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