Country Reports

Country reports: discover what countries are doing to nurture their identity and to strengthen their appeal. Find out how, through smart strategies and imaginative measures, they strive to progress and prosper.

At the core of our country reports are interviews with country brand “makers”, ambassadors and brand managers. Get to know each country – its successes and challenges – through their stories and observations.

Also included in our country reports is a summary of international rankings and indices on the country’s performance, its brand strength and reputation.

You’d like us to share your country’s brand story and achievements? Please contact us.

South Africa

July 2020 | Keywords: country branding, destination branding, sustainability, South Africa, Africa, tourism, country image, reputation, talent attraction, destination marketing

When thinking about South Africa, what comes to your mind? Would you choose South Africa as place to live, work or invest in?

In this special report we introduce you to the country’s vision, ambitions, its country brand strategy and opportunities waiting to be seized.

Slovenia report on smart destination branding and sustainable tourismSlovenia

June 2019 | Keywords: tourism, sustainability, sustainable development, destination marketing, destination branding

Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation.

A special report on why Slovenia focuses on sustainability, how they do it, and lessons learned.

PeruPeru culinary destination

May 2019 | Keywords: culinary diplomacy, nation branding, country branding, sustainable development

Much has happened and changed in Peru in recent years: beyond Machu Picchu, the country has built itself a reputation as destination for foodies, and has found innovative ways to strengthen and communicate its national identity and country brand reputation.

Hop on board for a tour around Peru, meet some of its country brand champions and change-makers.

Amatista travel Chile interviewChile

April 2019 | Keywords: tourism, destination branding, placemaking, destination development, destination marketing, astronomy, astrotourism

Chile is among the best places in the world for astronomy and for exploring the night sky.

Astrotourism was a key opportunity for the country in 2019 with the solar eclipse. Join us as we visit Chile’s Coquimbo region to find out how bright the country’s stars are as a destination for astrotourism.


February 2019 | Keywords: fdi, investment attraction, talent attraction, country branding, film production, startup hub, information technologies

Well-known among South America connoisseurs as a fairly safe, tranquil holiday destination and a producer (and consumer!) of excellent meat, Uruguay is keen to position itself as a leading hub for IT startups and film productions in Latin America.

Join us on a tour around the country. Meet Uruguay’s decision makers, and hear from them what makes the country attractive as place to visit, live, work and invest.

You’d like us to publish a special report on your country’s brand strategy and achievements? Please contact us.