Country Reports

Country reports: discover how countries are reimagining themselves, how they work to strengthen their appeal, and how, through smart strategies and entrepreneurial spirit, they strive to progress and prosper.

Slovenia report on smart destination branding and sustainable tourismSlovenia

Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.

PeruPeru culinary destination

Much has happened and changed in Peru in recent years: beyond Machu Picchu, the country has built itself a reputation as destination for foodies, and has found innovative ways to strengthen and communicate its brand proposition. Hop on board for a tour around the country, meet its brand ambassadors and changemakers.

Amatista travel Chile interviewChile

Chile is among the best places in the world for astronomy and for exploring the night sky. Astrotourism is a key opportunity for the country in 2019 and likely to get considerable attention due to the total solar eclipse in July. Join us as we visit Chile’s Coquimbo region to find out how bright the country’s stars as destination for astrotourism.


Well-known among South America connoisseurs as a fairly safe, tranquil holiday destination and a producer (and consumer!) of excellent meat, Uruguay is keen to position itself as a leading hub for IT startups and film productions in Latin America. Join us on a tour around the country. Meet Uruguay’s decision makers, and hear from them what makes the country attractive as place to visit, live, work and invest.