Spotlight:Limerick
Recognised as a finalist in the 2025 Place Brand Impact Story Awards, Limerick stands out for its bold place brand strategy, uniting tourism, investment, and local engagement. As the host of the 2027 Ryder Cup and a European leader in FDI strategy, the city is cementing its reputation on the world stage.
Showcase Collection
Learn about the distinct identities and future aspirations of trailblazing cities, regions and countries around the world.
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Tilburg
Discover Tilburg, the Netherlands’ vibrant city of makers. A creative student city with a dynamic arts scene and ongoing urban development.
South Africa
Discover South Africa's investment opportunities, brand reputation and why it stands out as a destination for business, tourism, and living.
Lublin
Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
New Zealand
Explore how New Zealand excels in innovation, quality of life, and sustainability, making it an ideal destination for talent and investors.
Costa Rica
Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
Brabant
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase!
Tasmania
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Uruguay
What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Switzerland
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Auckland
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Slovenia: A Model for Sustainable Tourism
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Peru: From Heritage to Culinary Fame
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Chile: Reaching for the Stars with Astrotourism
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Interested in showcasing your place brand impact story? Please contact us.