Ghent, a historic city in Belgium, is renowned for its rich medieval architecture, vibrant cultural scene, and strong academic institutions. With a growing international reputation, the city is steadily emerging as an attractive destination.

But how does Ghent perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?

Overview of Ghent’s Performance & Potential

The following table offers an overview of Ghent’s overall performance across various international rankings. For a deeper analysis, our custom reports provide tailored insights for specific contexts, such as cities, regions, or countries.

 

Ranking 2019 2020 2021 2022 2023 2024 2025
2Thinknow Innovation Cities Index 275 265
Numbeo Cost of Living Index 85 123 196 166 115 93
Numbeo Quality of Life Index 43
Arcadis Sustainable Cities Index 37

 

City Brand Strength

Ghent’s global reputation has improved in recent years. Resonance’s 2025 Europe’s Best Cities ranks it 55th, a significant boost from its 90th position in 2024.

Appeal to Investors and Business

The city ranks 98th in the Oxford Economics Global Cities Index 2024. In innovation, its 2Thinknow Innovation Cities Index 2023 ranking of 265 reflects a modest foundation with room for growth, especially in creative industries and tech start-ups.

Appeal to Talent

Ghent provides a relatively high quality of life for its citizens. In Numbeo’s Quality of Life Index 2025, the city is ranked 43rd globally, thanks to excellent public transport, sustainability, and safety. According to the QS World University Ranking 2025, Ghent University ranks 169th globally.

Urban Sustainability

Ghent’s commitment to sustainability is reflected in its 94th position in the Arcadis Sustainable Cities Index 2024 . The city has implemented various green initiatives, including promoting cycling, investing in renewable energy, and preserving green spaces. These efforts contribute to its environmental goals and enhance the quality of urban life.

Our Key Takeaways

Ghent is a promising small city that excels in quality of life and urban sustainability, driven by forward-thinking transport policies and a commitment to inclusive development. However, its relatively low visibility in global brand rankings and modest innovation ecosystem highlight key areas for improvement. With better positioning and investment in its creative industries, Ghent can amplify its soft power and attract more international talent.

  • Strengths: Cultural vibrancy and compact city advantage. 
  • Weaknesses: Low global brand awareness. 
  • Opportunities: Attract international students and digital nomads. 
  • Threats: Competition from other mid-sized European cities, talent drain due to lower salaries.

 

 

Last updated in May 2025. Explore more city profiles here.

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Disclaimer: The information in this article is intended to provide a general overview of Ghent’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, the data is provided “as is” without warranty of any kind. Please verify any information before relying on it for decision-making purposes.