Iceland Country Performance, Brand Image and Reputation

Iceland is the OECD’s smallest, but fastest growing economy, strongly helped by booming tourism and prudent economic policies. By becoming the first country to enforce gender pay parity, this peculiar country with sparse population and unique landscapes has proved to be one of the most egalitarian societies. Have these changes had a positive effect on Iceland’s reputation? Apart from being a green country, is Iceland also a happy society?

Learn about:

  • Ease of doing business in Iceland
  • Livability and environmental performance of Iceland
  • Iceland's contribution to global well-being
  • Nation brand strength of Iceland
  • Iceland's attractiveness as place to work

Iceland a good place for doing business?

How much effort is Iceland putting into facilitating entrepreneurship?

Iceland ranks 23rd in World Bank’s Ease of Doing Business 2018 study. According to this evaluation, the easiest part of doing business in Iceland is to get electricity (6th out of the 33 OECD high income countries) and to register property (7th). However, difficulties of trading across borders (32nd) might limit its economic growth. In 2016, Iceland was 4 positions up compared to 2008, now among the top ten countries for ease of doing business.

In World Economic Forum’s most recent Competitiveness index, Iceland ranks 28th among 137 countries. Its strongest pillar is the efficiency of labor market (9th), but the small size of the market itself leaves it at the bottom end (126th) of the ranking in this dimension. In five years, Iceland has improved its ranking in the competitiveness index by two positions.

The Digital Country index, focused on the reputation of countries according to online searches, ranked Iceland 40th in its 2017 edition. This is 8 positions higher than in 2015. Iceland's highest scores are in prominence (21st) and talent (25th), while investment (69th) and exports (53rd) could do better.

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The Editorial Team

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