Iceland Country Performance, Brand Image and Reputation

Iceland is the OECD’s smallest, but fastest growing economy, strongly helped by booming tourism and prudent economic policies. By becoming the first country to enforce gender pay parity, this peculiar country with sparse population and unique landscapes has proved to be one of the most egalitarian societies. Have these changes had a positive effect on Iceland’s reputation? Apart from being a green country, is Iceland also a happy society?

Let's take a closer look at:

  • Ease of doing business in Iceland
  • Livability and environmental performance of Iceland
  • Iceland's contribution to global well-being
  • Nation brand strength of Iceland
  • Iceland's attractiveness as place to work

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.


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The Editorial Team

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