Melbourne City Performance, Brand Strength and Reputation

Melbourne, the second-largest city in Australia after Sydney, is known nationally and internationally for its lively cultural scene and its economic dynamism. Declared in 2018 as the world’s second most liveable city by the EIU's Global Liveability Index, how does Australia’s “cool kid” perform in innovation, global influence, and sustainability?

Let's take a closer look at:

  • Melbourne’s innovation potential
  • Melbourne’s global influence and reputation
  • How attractive for digital nomads?
  • Melbourne and sustainability

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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