Rome, like few others, stands as a metropolis rich in history, culture, and potential. From its iconic landmarks to its vibrant street life, Rome’s influence stretches far beyond its ancient walls. As one of the world’s most visited cities, the Italian capital continues to captivate visitors with its rich heritage and timeless charm. But what do leading rankings and indices say about Rome’s economic performance, its city brand strength, and reputation?

Let’s take a closer look at:

  • Rome’s economic competitiveness and financial performance
  • Its city brand strength and global attractiveness
  • Livability: Rome’s appeal for talent, visitors, and locals

Economic Competitiveness and Financial Performance

The Global Financial Centres Index 34 ranks Rome 55th. Moving down only one rank from the previous year, its standing remains resilient, positioned between Casablanca (53rd) and Wellington, New Zealand (56th). Rome’s Fintech ranking is equally stable, yet with potential for improvement: a minor setback of four positions places it 49th between Lugano, Switzerland (48th) and Helsinki, the Finnish capital (50th).

Rome secures the 48th position between Detroit (47th) and Brussels (49th) in the Innovation Cities Index 2022-2023, advancing an impressive 45 places, showcasing its notable progress in innovation.


City Brand Strength and Global Attractiveness

As a testament to Rome’s enduring cultural significance and global appeal, Brand Finance‘s City Index 2023 positions it 14th, right between Barcelona (13th) and Chicago (15th), reaffirming the city’s strong brand presence.

Rome’s allure transcends time, as evidenced by its ranking in Resonance‘s 2024 World’s Best Cities Report, where it holds the impressive 11th position overall, perched between Seoul (10th) and Prague (12th). Notably, Rome excels in categories such as Sights & Landmarks, securing the 4th spot globally.

Kearney’s 2023 Global Cities Report ranks Rome 37th, between Geneva (36th) and Vancouver (38th). It also ranks highly in Kearney’s Global City Outlook ranking, climbing 39 places to take the 29th position, between Osaka (28th) and Vienna (30th), reflecting its potential for future growth and development.


How Appealing for Talent, Investors, Visitors?

Rome offers an enticing blend of affordable living and quality amenities, making it an attractive destination for students, professionals, and digital nomads alike. The Mercer Quality of Living City Ranking places the city 61st, between Birmingham, UK (60th) and Houston in Texas (62nd). Mercer’s Cost of Living Ranking ranks it 59th, between Luxembourg (58th) and Oslo (60th).

In the Best Urban Cities for Digital Nomads ranking by Spot a Home, Rome ranks 26th, between Dublin and Sydney, ranking highly in Average Rental Cost for a 1-Bedroom Apartment, Quality of Coworking Spaces, and Migrant Acceptance.

In 2024, the Times Higher Education ranking placed the city’s strongest performing tertiary education institution, Sapienza University, in 181st position, whereas The QS World University ranking positions it a strong 134th.


Urban Sustainability

The Arcadis Sustainability City Index 2022 ranks Rome 68th, between Shenzhen (67th) and Athens (69th). Rome’s pillar rankings are as follows: Planet 34th, People 66th, Profit 67th.


Last updated in March 2024. Explore more city benchmarking insights, profiles and reports in our City Observatory.


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Disclaimer: The information in this article is intended to provide a general overview of Rome’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, we are not responsible for any typographical errors or inaccuracies. The data is provided ‘as is’ without warranty of any kind. Users should verify any information before relying on it for decision-making purposes.