branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
How to Use Data to Support Place Branding and Location Promotion
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How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Can Destination Branding Influence Sustainable Travel Behavior?
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How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
What’s the Difference Between Branding, Image, Marketing, and Promotion?
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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Building Brands: What Really Matters
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It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.