Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
How to Use Data to Support Place Branding and Location Promotion
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Can Destination Branding Influence Sustainable Travel Behavior?
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
What’s the Difference Between Branding, Image, Marketing, and Promotion?
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Building Brands: What Really Matters
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.