Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Brand China: The Chinese Dragon – Benign or Enflamed?
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Conrad Bird on the GREAT Britain Country Branding Campaign
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Heather Skinner on Responsible Tourism, Corfu and Place Branding
Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
9 Key Differences Between Advertising Agencies and Brand Consultancies
Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Cecilia Pasquinelli on Urban Competitiveness and Culture
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Country Brands Asia: Bhutan – A Demure Brand
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).