branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Brands and Branding: Definition, Concepts, Theory
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Review of academic literature on brand and branding. Learn about different concepts and theoretical perspectives of relevance to place brand professionals.
Introduction to Place Branding
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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Top or Flop? Good and Bad Place Brand Rankings
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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Wally Olins On Nations As Brands
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Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.
Place Branding Joys and Sorrows: Logos and Slogans
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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.