branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Brands and Branding: Definition, Concepts, Theory
Review of academic literature on brand and branding. Learn about different concepts and theoretical perspectives of relevance to place brand professionals.
Introduction to Place Branding
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Top or Flop? Good and Bad Place Brand Rankings
Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Wally Olins On Nations As Brands
Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.
Place Branding Joys and Sorrows: Logos and Slogans
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.