city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Gary Warnaby on City Marketing and Branding Retail Destinations
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Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
The Beauty of the Less Significant — City Branding by Other Means
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Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
Not Just About Money: How Cities Become Leaders in Talent Attraction
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Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
City Branding: To Flag or Not to Flag?
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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Monocle Quality of Life Survey 2016: Best Cities to Live in the World
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The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.
Research Insight: A Short History of City Branding Research and Practice
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In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.