city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Mercer Quality of Living Ranking 2016: European Cities, Personal Safety
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Key insights from the Mercer Quality of Living Ranking 2016: European cities lead, while personal safety has become a crucial factor for livability scores.
Research Insight: Branding Cities in the Age of Social Media
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City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
Tackling Urban Development Challenges – The Metro Matrix Method
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Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
City Reputation Ranking 2015 – World’s Strongest City Brands
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City Reputation Ranking 2015 - Reputation Institute's Fernando Prado on this year's strongest city brands, trends and the City RepTrak methodology.
Teemu Moilanen on Finland, Nation Brands and City Branding
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Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.
How to Develop a City Brand Strategy – Example Mississauga in Canada
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Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.