city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
City Reputation Ranking 2014: Insights and Interpretations
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Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
How to Develop a City Branding Strategy: Example Cork, Ireland
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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Cities of Opportunity – Where Sustainability Thrives
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PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.
Top or Flop? Good and Bad Place Brand Rankings
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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Place Branding Joys and Sorrows: Logos and Slogans
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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.