city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
TPBO -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
TPBO -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
TPBO -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Peter Kjeldbjerg on How Struer Became The City of Sound
TPBO -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
TPBO -
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability
TPBO -
Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.