city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
TPBO -
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
TPBO -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
TPBO -
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
TPBO -
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream
TPBO -
Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
Chunying Wen on Place Branding Research and City Branding in China
TPBO -
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.