city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Greg Clark on City Branding and Urban Development
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Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
How Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia
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Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.
Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey
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Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
Peter Pirck on City Branding Practices and Trends in Germany
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Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Adriana Campelo on Heritage and Co-Creational Place Branding
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Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Carlos Delgado about Equitable Economic Development in U.S. Cities
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Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.