Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Which Are the Main Place Branding Challenges and Trends in 2019?
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Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
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Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How to Measure Country Brands? Models, Tools and Approaches
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How to measure country brands? You asked, our panel of place branding specialists has answers.
Myriam Gómez of Marca Chile on Country Branding Strategies
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Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Larissa Perdomo on Brand Uruguay and Country Branding
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Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia
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Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.