country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
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Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
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How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Country Reputation: Insights, Benchmarking, Strategies
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Country reputation: how does a country gain a favorable reputation? And what can country leaders do to overcome a negative image or reputation? Which countries have the strongest reputation? Answers here.
Christopher Browning on Humour, Nation Branding and the Politics of Identity
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The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Bridging Perception Gaps: How to Overcome Place Image Challenges
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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.