Destination Branding

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.

Destination Branding Explained: Insights, Strategies, Examples

Destination branding is en vogue, as travel and tourism are facing challenges not easy to solve with marketing strategies alone. But what does it mean, what does it stand for? Answers to those and similar questions here.

Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.

Slovenia: A Model for Sustainable Tourism

Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.

Destination Brand Personality: Why It Matters and How to Build It

Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.

José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru

José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.

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