destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Destination Sustainability: How to Make Your Host Community Tourism-Friendly
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.