destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?
What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.