destination
Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Destination Branding: Does It Benefit Destination Management?
Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Destination Identity: How to Accommodate Different Views
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.