Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
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In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
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Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Which Are the Main Place Branding Challenges and Trends in 2019?
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Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Helena Renström on How to Use City Branding for Investment Attraction
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Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends
Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.
Algarve: Destination Strengths, Challenges and Opportunities
Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal's southernmost region.