Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
City Branding: Which Factors Are The Most Crucial For Your City Brand?
Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways
My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.
Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Which Are the Main Place Branding Challenges and Trends in 2019?
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.