Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Helena Renström on How to Use City Branding for Investment Attraction
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends
Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.
Algarve: Destination Strengths, Challenges and Opportunities
Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal's southernmost region.
New Working Environments: How Cities Compete for Mobile Talent
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
Todd Babiak on Meaningful Place Branding Through Storytelling
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Global Green Economy Index 2018: Key Findings, Tendencies, Methodology
Jeremy Tamanini of DualCitizen discusses the key findings and results of the 2018 Global Green Economy Index: winners, losers and trends.