Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Not Just About Money: How Cities Become Leaders in Talent Attraction
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Ron Kitchens of Southwest Michigan First on Economic Development and Place Branding
Interview with Ron Kitchens of SouthWest Michigan First, on economic development, the future of U.S. cities, and his passion for people and leadership.
Jeff Finkle on Economic Development Practices in the USA
Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Ed Burghard on Brand USA and Strengthening Brand America
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.