Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
New European Talent Mobility Forum Facilitates Talent Attraction Management Across Regions
Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.
Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.