Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
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How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti
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Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
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Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Ronald Theodore on Destination Grenada and Investment Attraction Strategies
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Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Auckland: New Zealand’s Award-Winning City Brand
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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
How Can Places Attract and Retain Talent? Introduction to Talent Attraction Management
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How can places - cities, regions and countries - attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction success.