Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Nordic Place Branding Conference, Copenhagen March 2018: Highlights
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.