Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
City Brand Monitor 2015: Austria’s Most Reputable Cities
City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Christof Biggeleben about City Branding, History and Berlin
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia
How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Bernhard Klein, City and Destination Branding Consultant
Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Mihalis Kavaratzis on How to Succeed in Place Marketing
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Place Branding Country Profile Switzerland – Renaud Vuignier
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.