Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia
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How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Bernhard Klein, City and Destination Branding Consultant
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Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Mihalis Kavaratzis on How to Succeed in Place Marketing
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Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Place Branding Country Profile Switzerland – Renaud Vuignier
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Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Magdalena Florek on City Branding and Destination Marketing
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Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Maria Cristina Paganoni on City Branding and New Media
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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.