Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Magdalena Florek on City Branding and Destination Marketing
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Maria Cristina Paganoni on City Branding and New Media
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Juan Carlos Belloso on City Branding and the Case of Barcelona
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Robert Govers on Place Branding Theory and Practice
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Malcolm Allan on City Branding and Placemaking in Great Britain
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
Atlantic City Branding – AT Brand Project Fosters Collaboration
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.