North America

David Ferreira on How Mississauga in Canada Approaches City Branding

Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.

Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago

Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.

Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.

Todd Babiak on Meaningful Place Branding Through Storytelling

Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

Steven Pedigo on City Branding, Economic Development and Urban Sustainability

Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.

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