North America
North America: Learn about latest place brand research, examples and thoughts on country brands, national image and the reputation of countries in North America – Mexico, Canada and the United States.
Todd Babiak on Meaningful Place Branding Through Storytelling
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Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
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Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico
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We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.
Soydanbay Consulting
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Every place has a story. And every place has to tell a story. At Soydanbay Consulting we uncover the narrative of a place by...
Lauren Millier on Economic Development and Urban Planning
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Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
Which Are the Best Cities in America to Live, Work and Study in 2017?
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Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.