North America
North America: Learn about latest place brand research, examples and thoughts on country brands, national image and the reputation of countries in North America – Mexico, Canada and the United States.
Destination Check: Current State of Tourism Sustainability in Canada
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Richard Florida on Creative Cities and Economic Development
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
Bill Baker on Destination Branding for Small Cities
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.