Place Branding
John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Bridging Perception Gaps: How to Overcome Place Image Challenges
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
How-To Guide for Teaching Place Branding at University
How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.
Destination Brand Personality: Why It Matters and How to Build It
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
City Nation Place UK Inaugural Conference May 2019: Reflections
City Nation Place forum UK 2019: Aleks Vladimirov shares his reflections, urging place brand managers to show more courage in embracing the realities of their place, and abstaining from marketing language in their promotion of place.