Place Branding

Place Branding Examples

Branding Cities Through History and Culture: Example Verona and Cannes

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Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Research Updates

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

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Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
Insights & Advice

How Much Does the Branding and Marketing of Places Cost?

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How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

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Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Insights & Advice

Not Just About Money: How Cities Become Leaders in Talent Attraction

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Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

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Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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