Place Branding

Insights & Advice

How to Teach Place Branding at University

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Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
Place Branding Examples

Destination Branding: How to Create a Sense of Place in Airports

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Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
Observations

Place Brand Measurement and the Disconnect Between Place Branding Research and Practice

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Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).
Research Updates

Thoughts on the Current Academic Debate on Place Branding

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Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Place Branding Examples

How to Brand a New Housing Development: Case Study Hudson Woods, New York

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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
Insights & Advice

Virtual Real Estate – Geographic Domain Extensions for Place Marketing

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Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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