Place Branding

How-To Guides

How to Measure Success and Effectiveness of Place Branding Initiatives?

Editorial Team -
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
Insights & Advice

Monocle Quality of Life Survey 2016: Best Cities to Live in the World

Editorial Team -
The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.
Insights & Advice

How to Teach Place Branding at University

Editorial Team -
Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
Place Branding Examples

Destination Branding: How to Create a Sense of Place in Airports

Editorial Team -
Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
Observations

Place Brand Measurement and the Disconnect Between Place Branding Research and Practice

Editorial Team -
Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).
Research Updates

Thoughts on the Current Academic Debate on Place Branding

Editorial Team -
Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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