region
Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.
Brabant
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase.
Gwen Zuring on Brabant’s Place Brand Management Strategies
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Tasmania
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location
Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.