region
Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.
Brabant: The Netherlands’ Economic Powerhouse
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What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase!
Gwen Zuring on Brabant Place Brand Management Strategies
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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location
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Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0
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Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
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Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.