reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
On Place as Society of Brands and How to Maneuver Place Brand Crowds
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In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
How to Brand a City Region: Example ONLYLYON, France
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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Recap World Travel Market 2016 – Insights for Destination Professionals
The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
The Value of Fluid and Dense Place Brandscapes
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How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
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Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
On the Branding and Reputation of Islands
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Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...