Scandinavia
Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media
TPBO -
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
TPBO -
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
TPBO -
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Helena Renström on How to Use City Branding for Investment Attraction
TPBO -
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Nordic Place Branding Conference, Copenhagen March 2018: Highlights
TPBO -
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas.
Tobias Grut on The Nordics Region Branding Challenges and Benefits
TPBO -
Tobias Grut, Project Manager of Branding the Nordic Region, on how The Nordics as region brand is helping Nordic countries gain traction internationally, the challenges of region branding and which major trends will influence the work of place branding professionals in 2018.