Spain

Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.

Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

Editorial Team -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Place Branding Examples

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

Editorial Team -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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