strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Why Place Branding Is (Still) Not About Logos and Slogans
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers
Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
5 Place Branding Principles for Successful Brand Development and Management
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
White Papers and How To Guides
Read our place branding guides and tutorials to learn all about place branding for your city, country, region, destination or nation.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Japan, Switzerland and Germany Lead Country Brand Index 2014
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.