strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
White Papers and How To Guides
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Read our place branding guides and tutorials to learn all about place branding for your city, country, region, destination or nation.
How to Develop a City Branding Strategy: Example Cork, Ireland
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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Japan, Switzerland and Germany Lead Country Brand Index 2014
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Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Introduction to Place Branding
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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.