strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Bruno Marti on How to Brand a Hotel: Example 25hours
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How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden
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Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
How Does Social Media Affect Place Brands? Opportunities and Risks
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How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
Place Branding Agenda 2019: Key Trends and Challenges
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Eight trends and challenges in place branding which will dominate the agenda of City Nation Place events in 2019 - based on feedback given by practitioners involved with placemaking, tourism promotion, economic development, nation branding, regional development and city marketing.
New Working Environments: How Cities Compete for Mobile Talent
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How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
How to Finance Place Branding Initiatives? Strategies and Examples
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How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.