strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
How Place Branding Can Support the Sustainable Development of Cities, Regions and Destinations
Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.
5 Reasons Why Advertising Is Not Enough for Destination Branding Success
Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.
Branding AINNIA: A Fairy-Tale Place That Never Came True
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
How to Integrate Placemaking and Branding Through Experience Masterplanning
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.