strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Branding AINNIA: A Fairy-Tale Place That Never Came True
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
How to Integrate Placemaking and Branding Through Experience Masterplanning
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.