- Introducing: World's Best in Place Branding -
sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
How Economic Development Programs Can Change Perceptions of Places
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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
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Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
How Sustainability Impacts Place Branding – And Vice Versa
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Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Constanza Cea on How Chile is Creating Future
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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
NEW: Story Competition!