Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Sweden – Country Performance, Brand Strength and Reputation
TPBO -
Explore Sweden's economic performance, its sustainability, country brand strength and reputation, according to international rankings and indices.
Stockholm – City Performance, Brand Strength and Reputation
TPBO -
What leading rankings say about Stockholm's city brand strength, reputation, attractiveness, economic performance and sustainability.
Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
TPBO -
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Per Ekman on the Future of Place Brand and Identity Management
TPBO -
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Emma Björner on Sustainable Tourism and Place Branding
TPBO -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
TPBO -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.