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Sweden

Sweden Country Performance, Nation Brand Strength and Reputation

Sweden's country performance, nation brand strength and reputation, according to international rankings on sustainability, liveability and brand value.

Stockholm City Performance, Brand Strength and Reputation

Stockholm: how attractive is the Swedish capital for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Stockholm's economic performance, brand strength and reputation.

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.

Per Ekman on the Future of Place Brand and Identity Management

Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.

Emma Björner on Sustainable Tourism and Place Branding

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
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